After reading this guide, you'll:

  • Get step-by-step instructions to set up Google Analytics 4 on your website so you can start getting the data you need to know what's working in your business.
  • Understand the key differences between Google Analytics 4 and the previous version so you can understand the new system better.
  • Learn how to set up and track the conversions and goals that matter so you can measure and analyze important user actions on your website.
  • Be able to identify your essential events to track in GA4, ensuring you capture valuable data and gain meaningful insights into user behavior and interactions.
  • Uncover strategies for effectively tracking and analyzing marketing channels in Google Analytics 4, including using UTMs and other techniques for accurate attribution.
  • Be able to track and analyze user behavior across different devices in Google Analytics 4, providing a holistic view of user interactions and journeys so you understand how your users interact with your online presence.
  • Unlock the secrets of Google Analytics and discover how to leverage data for business growth. Gain valuable insights and achieve your goals with confidence and more!


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