Hi, Reader!Most of what goes wrong in a GA4 setup isn’t advanced. It’s the basic stuff: UA still half-migrated instead of a clean G- property, a separate property for every offer instead of one for your whole business. Basic things can break, and can break constantly, whether you set it up yourself or paid someone on Fiverr or Upwork to do it for you. I just published a new post walking through the five GA4 setup mistakes I see most often, in the order they tend to show up. It ends with the...
6 days ago • 1 min read
Hi, Reader!I'm speaking at The AI Newsletter Summit later this month, and I wanted to tell you how my talk is relevant regardless of your feelings on AI use as a whole. Most of the 27 workshops will show you how to use AI to write, plan, and sell with your newsletter (or get started if you don't have one). Mine covers what you need to protect from AI scraping and training without shutting you out of search engines or the AI tools people use to find the things you can help them with. Whether...
9 days ago • 2 min read
Hi, Reader!I've audited a lot of GA4 setups, and almost every one of them has the exact same problem underneath it — and it's never the one you'd expect. I just released a new video walking through the 5 mistakes I find most often when auditing GA4 accounts for coaches and service providers — whether you set it up yourself, or paid someone off a site like Fiverr or Upwork to do it for you. You can watch the full video here. Please feel free to share the video if you found it useful as well....
27 days ago • 1 min read
Hi, Reader!If you installed Google Analytics and just left it, you're not alone. Google Analytics 4 turns itself on the second you finish the install, but it does not turn itself into something that gives you can actually use to make decisions in your business. I've just released a new video covering a quick, 4-settings housekeeping pass for your system based on common things I see missed during client audits. All of them doable in one sitting with zero custom coding or technical work needed...
about 2 months ago • 1 min read
Hi, Reader!If your feed looked like mine last week, you saw some version of "Claude is watermarking its text now," followed by a lot of speculation, a round of "I told you so" from folks who've been wary of AI all along, an equal round of "But the ideas are mine!" from the other direction, and a few people announcing they were switching tools. Keep in mind that social is always going to amplify the extremes on both sides in any situation. That's what gets engagement and keeps eyeballs on...
2 months ago • 7 min read
Hi, Reader!If I asked you right now where your last five to ten leads came from, what would you actually say? (Seriously, reply and let me know) For most service providers, it's some version of "I think Instagram," "maybe it was a referral," or "someone probably saw my newsletter." That's not tracking you can trust — it's a hedged bet you're staking your business on, masquerading as an answer. My latest video is about closing that gap. It walks through UTM parameters — the small tags you add...
2 months ago • 1 min read
Hi, Reader!I'm on in a few hours. The AI Operator panel goes live today, Thursday, at 12pm EDT, and this will be my last check-in for this round. (I've got some other events lined up, more news on that soon!) If you're registered for Closed Door Talks, the earlier panels are already sitting in your private podcast feed, free through August 31. Worth a look if any of these names ring a bell: Monday's Flops Panel - Sage Grayson, Jen Liddy, Braden Drake, Rosemary Dede, Theresa Heath-Wareing,...
3 months ago • 1 min read
Hi, Reader! Quick reminder: I'm premiering the UTM video live today at 3pm Central (1pm Pacific / 4pm Eastern).If you've ever heard someone tell you to "just add UTMs" and never explain what that actually means, I cover this answer completely in this video. I'll also be in the chat the whole time answering questions as they come up. 👉 Register Here for a reminder! See You There! Ashley ClaytonMarketing Ecosystem StrategistIterateology LLCiterateology.com Make Your Data Talk Back → P.S. Also,...
3 months ago • 1 min read
Hi, Reader!If you've been side-eyeing the flood of "just let AI run your whole business/write your posts/create your newsletter" advice lately, I'm as over it as you are. It's why so many long-time creators and people that we've followed for years now all sound the same or their voices have changed completely for robotic sales pitches. For me, AI isn't something to take over things for me, but more as a thinking partner and an accessibility tool, never as a replacement for my own judgment or...
3 months ago • 2 min read